Mobile Marketing – The Next Step For Hotel Marketing Strategies

Hotel marketing has branched off to adapt to the ever-changing landscape, heading over to platforms defined by the digital evolution in this information age. Suffice it to say that marketing strategies are also highly influenced by the emerging platforms and media. For hotels to foster growth and get their brand out to more people, taking advantage of new media-particularly mobile devices like cellular phones, PDAs and Wi-Fi capable devices-is an important undertaking.

So many people have become immersed in the mobile culture. The development of high-speed data transfers over 3G networks (EDGE, HSDPA, etc.) and through mobile internet has created such an on-the-go lifestyle for those who can afford it. As it turns out, these people are also perfect for the role of potential hotel guests-over a billion potential clients, to be more exact.

What is more attractive about mobile marketing is that the information is received firsthand, delivered right to the browsers or mail clients of users’ personal mobile devices. This way, mobile marketing is not merely an extension of social network marketing or internet marketing, as it transforms into an altogether-new undertaking that happens to benefit from already-established strategies.

The emergence of the mobile platform as a feasible avenue for attracting new clientele is so massive that the HSMAI Travel Internet Marketing Special Interest Group (SIG), along with the internet marketing firm TIG Global, has published a white paper that focuses on mobile marketing. In fact, many industry experts are touting mobile marketing to be a multi-billion dollar industry in 5 years’ time.

“Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased,” said TIG Global Chief Executive Officer Fred Malek. ‘Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email.”

Malek added that it is “imperative for hotels to tap into this growing market,” something that his company is hoping to provide by being able “to leverage the power and revenue potential of this new distribution channel.” With that, it is clear that people are already aware of the untapped resources that mobile marketing is capable of providing.

Mobile marketing is no easy task, though. There is tons of work to be done, even outside of the marketing itself. Tons of research and studies need to be done to formulate effective strategies as well as to generate the desired results.

Hotels, of course, benefit by simply earning more revenue due to the influx of clientele. The enhanced user experience and potential for post-stay client interaction is also a definite bonus for hotel management. It is something akin to what the Internet already provides, albeit on a more personal level-with user-generated reviews and comments, along with feedback and perhaps some further bookings for the future.

Mobile marketing is, as they say, the current New Frontier for hotel marketing, as well as a host of other industries. Leisure travelers and traveling businessmen alike get the vital information that they need right at their fingertips, allowing for a more streamlined and hassle-free hotel experience.

5 Important Factors to Consider When Choosing a Hotel

When you are taking a vacation there are many different factors to consider when looking for a good hotel. In this article we will look at five factors which are, in my opinion, the most important things to consider when looking for a suitable hotel.

The first and most important factor to consider is of course the location of the hotel. If for example you are booking a family holiday with the other half, kids and grandparents then a hotel which is in a peaceful location and close to local attractions would be most suitable. If your visit was business related then it goes without saying that you want to be close to where ever it is you will conduct your business.

The second most important factor to consider is the hotels amenities. Find out if the hotel has the amenities you would expect to see such as a swimming pool and Wi-Fi. Hotels which offer the unexpected extras such as room service and laundry services should be shoved to the top of your list. It goes without saying that the more you get for your money the better.

When some people return from a holiday or a business trip they like to tell others about their experiences thorough reviews and testimonials. Look at some of the top hotel review sites such as late rooms, see what other people are saying. If the hotel you are looking at has a bad reputation then there will be a lot of bad reviews and you know its one to cross of your list.

Assuming you have ticked all the boxes for the previous mentioned factors then you should weigh up your top ten and compare what you get for your money. Look at the number of AA stars the hotel has, look at the amenities the hotel offers and look at all the other factors mentioned and decide on which of the hotels offer the best value for money. Look at the discounts and deals available for the time you wish to visit, you will often find that you can get more ‘bang for your buck’ by taking advantage of special deals and discounts.

The last factor I would consider when looking for a hotel is what transport services the hotel offers and what parking facilities are available. A lot of people forget to check this and get to their hotel only to find they don’t have any private parking for guests, and you have to spend an hour plus every time you return to the hotel looking for a public parking space. Not to mention the cost involved, the majority of public parking spaces have a short stay policy meaning you have to move every few hours and have to pay for the time you spend there.

Consider the 5 factors above when choosing your holiday accommodation and I’m sure you will have a great time with only good things to say when you return.

World’s Best Luxury Hotels

Travel to the best resorts and bask in the luxury that the Worlds Best Hotels offer you. If you are one of the lucky few who can afford the best, get the travel agents to get you a good deal or scour online for the Best Luxury hotels at the destination of your choice.

The Ritz Carlton in Washington, United States of America is located in the heart of town but when you enter the hotel, prepare to be enveloped in a haven of splendor and opulence. The magnificent ballroom and the immense spaces are elegantly designed to heighten the sense of well-being. Voted as one of the world’s best hotels, the experience provides value for money.

The Sofitel Los Angeles Hotel rates as one of the worlds best hotels. This hotel has an exquisite blend of French décor and Hollywood glitz and the feather-draped beds that one can sink into are the ultimate in luxury. The Spa and Conference centers have state of the art equipment and the very latest in sophistication and style. For fine dining with an international flair, Sofitel Lost Angels Hotel delivers what it promises.

The Sheraton Park Tower, in London, United Kingdom is undoubtedly one of the Worlds best luxury hotels due to not only its strategic location but also the excellent service and courtesy extended by them over the years. The cuisine is excellent the panoramic view remains one of its best features

For a breath taking picturesque view and a romantic getaway, Villa D’Este in Italy surpasses the best resorts as on of the Best Luxury hotels in the worlds. Around since 1873, this former residence of a 16th century aristocrat has transformed into one of the world’s best hotels and welcomes guests with their own special “celebrated standard of service”. Even thought the Villa D’Este is expensive, the luxury that this hotel offers is exquisite and lavish.

For a “Versace fully fashion-branded experience”, Palazzo Versace in Gold Coast, Australia promises you what it offers as one of the Worlds best luxury hotels. The style is classic and contemporary and the furnishings ooze grandeur, with every expensive item directly imported from Italy. Donatella Versace has created a masterpiece, which ranks as one of the Worlds Best Hotels today.

The Peninsula Tokyo in Japan, rated as one of the world’s best hotels, allows you to soak indulgently in their luxurious comforts, which hints of Japanese heritage and culture combined with the latest in innovative technology. The hotel is one of the worlds best hotels and an ideal escape from the hustle and bustle of daily life.

Capella Singapore opened in the early spring of 2009 and ranks with the Worlds Best Hotels as one of the Worlds best luxury hotels. Though built in the heart of town, the long meandering driveway allows the guest privacy. With most of their rooms overlooking the South China Sea, the hotel promises to be one of the Best Luxury hotels in the world.