Mobile Marketing – The Next Step For Hotel Marketing Strategies

Hotel marketing has branched off to adapt to the ever-changing landscape, heading over to platforms defined by the digital evolution in this information age. Suffice it to say that marketing strategies are also highly influenced by the emerging platforms and media. For hotels to foster growth and get their brand out to more people, taking advantage of new media-particularly mobile devices like cellular phones, PDAs and Wi-Fi capable devices-is an important undertaking.

So many people have become immersed in the mobile culture. The development of high-speed data transfers over 3G networks (EDGE, HSDPA, etc.) and through mobile internet has created such an on-the-go lifestyle for those who can afford it. As it turns out, these people are also perfect for the role of potential hotel guests-over a billion potential clients, to be more exact.

What is more attractive about mobile marketing is that the information is received firsthand, delivered right to the browsers or mail clients of users’ personal mobile devices. This way, mobile marketing is not merely an extension of social network marketing or internet marketing, as it transforms into an altogether-new undertaking that happens to benefit from already-established strategies.

The emergence of the mobile platform as a feasible avenue for attracting new clientele is so massive that the HSMAI Travel Internet Marketing Special Interest Group (SIG), along with the internet marketing firm TIG Global, has published a white paper that focuses on mobile marketing. In fact, many industry experts are touting mobile marketing to be a multi-billion dollar industry in 5 years’ time.

“Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased,” said TIG Global Chief Executive Officer Fred Malek. ‘Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email.”

Malek added that it is “imperative for hotels to tap into this growing market,” something that his company is hoping to provide by being able “to leverage the power and revenue potential of this new distribution channel.” With that, it is clear that people are already aware of the untapped resources that mobile marketing is capable of providing.

Mobile marketing is no easy task, though. There is tons of work to be done, even outside of the marketing itself. Tons of research and studies need to be done to formulate effective strategies as well as to generate the desired results.

Hotels, of course, benefit by simply earning more revenue due to the influx of clientele. The enhanced user experience and potential for post-stay client interaction is also a definite bonus for hotel management. It is something akin to what the Internet already provides, albeit on a more personal level-with user-generated reviews and comments, along with feedback and perhaps some further bookings for the future.

Mobile marketing is, as they say, the current New Frontier for hotel marketing, as well as a host of other industries. Leisure travelers and traveling businessmen alike get the vital information that they need right at their fingertips, allowing for a more streamlined and hassle-free hotel experience.

5 Important Factors to Consider When Choosing a Hotel

When you are taking a vacation there are many different factors to consider when looking for a good hotel. In this article we will look at five factors which are, in my opinion, the most important things to consider when looking for a suitable hotel.

The first and most important factor to consider is of course the location of the hotel. If for example you are booking a family holiday with the other half, kids and grandparents then a hotel which is in a peaceful location and close to local attractions would be most suitable. If your visit was business related then it goes without saying that you want to be close to where ever it is you will conduct your business.

The second most important factor to consider is the hotels amenities. Find out if the hotel has the amenities you would expect to see such as a swimming pool and Wi-Fi. Hotels which offer the unexpected extras such as room service and laundry services should be shoved to the top of your list. It goes without saying that the more you get for your money the better.

When some people return from a holiday or a business trip they like to tell others about their experiences thorough reviews and testimonials. Look at some of the top hotel review sites such as late rooms, see what other people are saying. If the hotel you are looking at has a bad reputation then there will be a lot of bad reviews and you know its one to cross of your list.

Assuming you have ticked all the boxes for the previous mentioned factors then you should weigh up your top ten and compare what you get for your money. Look at the number of AA stars the hotel has, look at the amenities the hotel offers and look at all the other factors mentioned and decide on which of the hotels offer the best value for money. Look at the discounts and deals available for the time you wish to visit, you will often find that you can get more ‘bang for your buck’ by taking advantage of special deals and discounts.

The last factor I would consider when looking for a hotel is what transport services the hotel offers and what parking facilities are available. A lot of people forget to check this and get to their hotel only to find they don’t have any private parking for guests, and you have to spend an hour plus every time you return to the hotel looking for a public parking space. Not to mention the cost involved, the majority of public parking spaces have a short stay policy meaning you have to move every few hours and have to pay for the time you spend there.

Consider the 5 factors above when choosing your holiday accommodation and I’m sure you will have a great time with only good things to say when you return.

Six Important Features to Consider When Choosing a Hotel

If you think that accommodation is the least of your worries when planning for an overseas trip because “most of my time will be spent outdoors anyway”, think again. Choosing the right hotel is in fact very important and can make a world of difference to your trip. A bad hotel can make it almost impossible to enjoy what would otherwise be a very enjoyable trip. Even if you do not have a big budget, you can still avoid hotels that are poor value for money, overbooked, chaotic and dirty.

Some call it a blessing while others call it a curse. Whatever it is, the Internet brings an abundance of lodging choices, giving you plenty of options but making it difficult for you to choose. All you have to do is type “holiday apartments Sydney” in the Google search box and you will get an endless list of accommodation options in Sydney. To make the right choices, you need to learn how to effectively compare hotels. You can do this when you know exactly what features to consider when choosing a hotel.

With hotels, you often get what you pay for. Thus, the number one consideration is how much money you have to spend. After setting your budget, the other five factors will really help you determine the best hotel for your stay. Just remember that a hotel is not something that you want to save too much on. Think of it this way, after a long day out and about, the last thing you’d want to do is to come back to a cramp, uncomfortable, filthy hotel room.

The location of a hotel is a very important factor to consider. If you are on a business trip, then it goes without saying that you will want to stay in a hotel close to where you will be conducting your business. If on the other hand, you are on holiday with your children, then a hotel with peaceful surroundings, one that is also close to the local attractions would be ideal for you. Essentially, you should pick a hotel that is centrally located, close to amenities and in a safe location. You may have to pay more for a well located hotel but this will be balanced out by reduced transportation costs. If your budget only allows you to stay in a hotel that is out of town, then do some research on the local bus routes so that you can still get around easily.

Check out the range of in-room conveniences. Does the room come with a hairdryer and a coffee maker? What about a microwave oven? Almost all hotel rooms come with a television but not all offer Internet connectivity. How these amenities will affect your stay depends on the purpose of your trip and how much time you will be spending in the room. For instance, if you will be staying for more than a week in Sydney, then you may want to consider looking for serviced apartments in Sydney as these may provide useful amenities and facilities such as a private laundry area and a kitchenette. In any case, facilities such as a swimming pool and a gym make for nice little extras.

Always consider cleanliness and sanitation when deciding which hotel to book. Generally speaking, higher price equals higher attention to detail. However, hotel rooms should maintain a certain level of cleanliness. Look at the overall cleanliness of the place and strike hotels that are in a state of disrepair off your list. Customer reviews will give you some idea of the state of the hotel.

Many people enjoy sharing their travel experiences by writing reviews or testimonials. These testimonials can be found on hotel review sites they will give you some insight to the state of the hotel. If the hotel you are considering has a bad reputation then there will be a lot of bad reviews. These hotels are just not worth keeping on the list.

Last but certainly not least, it is worth looking at star ratings. Ranging from 1 to 5, these internationally recognised ratings tell guests how good or bad a hotel is. Generally, the more stars a hotel has, the more it will cost to stay there

  1. You Get What You Pay For
  2. Location, Location, Location
  3. Facilities and Amenities
  4. Cleanliness
  5. The Word on the Street is…
  6. Star Ratings