Mobile Marketing – The Next Step For Hotel Marketing Strategies

Hotel marketing has branched off to adapt to the ever-changing landscape, heading over to platforms defined by the digital evolution in this information age. Suffice it to say that marketing strategies are also highly influenced by the emerging platforms and media. For hotels to foster growth and get their brand out to more people, taking advantage of new media-particularly mobile devices like cellular phones, PDAs and Wi-Fi capable devices-is an important undertaking.

So many people have become immersed in the mobile culture. The development of high-speed data transfers over 3G networks (EDGE, HSDPA, etc.) and through mobile internet has created such an on-the-go lifestyle for those who can afford it. As it turns out, these people are also perfect for the role of potential hotel guests-over a billion potential clients, to be more exact.

What is more attractive about mobile marketing is that the information is received firsthand, delivered right to the browsers or mail clients of users’ personal mobile devices. This way, mobile marketing is not merely an extension of social network marketing or internet marketing, as it transforms into an altogether-new undertaking that happens to benefit from already-established strategies.

The emergence of the mobile platform as a feasible avenue for attracting new clientele is so massive that the HSMAI Travel Internet Marketing Special Interest Group (SIG), along with the internet marketing firm TIG Global, has published a white paper that focuses on mobile marketing. In fact, many industry experts are touting mobile marketing to be a multi-billion dollar industry in 5 years’ time.

“Just as the Internet completely revolutionized the way consumers book travel, now the immense, growing reliance on mobile devices is causing a second shift in how travel is purchased,” said TIG Global Chief Executive Officer Fred Malek. ‘Today, rarely anyone leaves their home without their mobile phone, and twice as many people are using SMS globally compared to email.”

Malek added that it is “imperative for hotels to tap into this growing market,” something that his company is hoping to provide by being able “to leverage the power and revenue potential of this new distribution channel.” With that, it is clear that people are already aware of the untapped resources that mobile marketing is capable of providing.

Mobile marketing is no easy task, though. There is tons of work to be done, even outside of the marketing itself. Tons of research and studies need to be done to formulate effective strategies as well as to generate the desired results.

Hotels, of course, benefit by simply earning more revenue due to the influx of clientele. The enhanced user experience and potential for post-stay client interaction is also a definite bonus for hotel management. It is something akin to what the Internet already provides, albeit on a more personal level-with user-generated reviews and comments, along with feedback and perhaps some further bookings for the future.

Mobile marketing is, as they say, the current New Frontier for hotel marketing, as well as a host of other industries. Leisure travelers and traveling businessmen alike get the vital information that they need right at their fingertips, allowing for a more streamlined and hassle-free hotel experience.

Plannet Marketing Review – Is This Travel Company The Real Deal?

So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

Who Is Plannet Marketing?

Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

How Do You Make Money With Plannet Marketing?

The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

1 Star Director – 100 active distributors – $500/month

2 Star Director – 300 active distributors – $1,000/month

3 Star Director – 500 active distributors – $2,000/month

4 Star Director – 1,500 active distributors – $5,000/month

5 Star Director – 4,000 active distributors – $10,000/month

6 Star Director – 10,000 active distributors – $16,000/month

7 Star Director – 25,000 active distributors – $30,000/month

8 Star Director – 50,000 active distributors – $50,000/month

9 Star Director – 100,000 active distributors – $100,000/month

Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

Should You Join Plannet Marketing?

Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.